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TheraTreats CBD Chocolates

FALLing in Love with Organic CBD Chocolates

So how did you get started in making CBD edibles?

Around 2016 my close friend, Royal Smith, who’s a culinary arts graduate and spent many years working in fine dining/resort restaurants, approached me about opening up a dessert business together. Right away, I was intrigued because I consider myself a dessert connoisseur and had a rotten sweet tooth growing up. With my small business ownership experience and his extensive background in food, we knew this partnership was going to be a match made in heaven.

I’m a bit of a health and fitness enthusiast so I told him our company branding must have an organic and authentic feel to it that caters to health-conscious consumers even though we are selling sweets. We came up with a very cool organic cookie shop company, which I won’t reveal too much about in case we do end up bringing it to fruition one day. We started making test batches of cookies with ingredients we selected, made an LLC, company logo, business plan, and searched for commercial leases to open our shop. Soon after we realized this was going to be a major investment financially and time-wise that wasn’t feasible for either of us at the time. So, we decided to reroute and put the cookie business on pause and Royal suggested we start an online business, one that doesn’t require much startup costs or time commitments. We started brainstorming ideas.

Royal introduced CBD to me and brought up the idea of creating a CBD dessert company. As we did more research on the many benefits of hemp CBD and how beneficial it can be to cancer patients, we became more intrigued by the idea. Continued research and studies regarding the medical properties of the compound are paving the way for its use to treat even more health-related problems. We both lost our fathers to cancer and unfortunately didn’t know about CBD previously to present it to them but this was an opportunity for us to help someone else’s dad or loved one with CBD edibles.

So why chocolates?

Chocolate was the perfect way to deliver CBD because not only are the fats in the hemp oil and cacao traveling together for better digestion, but it is also provided a discreet consumption method. Think about it, one can be at their desk job and can take a quick break from anxiety with a piece of our chocolate and none of their colleagues would even know that they’re taking CBD and we also felt like children would be more inclined to eat a piece of chocolate rather than taking an oil drop or key concentrate for their CBD needs.

"With our passion to help others and his love for the culinary world and me growing up with a bad sweet tooth and love for chocolate, we figured this would be a fun way to combine our passions to help improve the health and wellness of others."

TheraTreats is a Fully Vertical, what are the advantages?

One of the best advantages of being fully vertical is having the ability to customize your products as you see fit without being too dependent on third party sourcing and creating.

There are other great advantages to being fully vertical like improved communications throughout the company, reduced risk of error, and greater productivity.

What makes you a truly Artisanal Brand?

Our story begins with a true investment in the health and well-being of others. We have made it our mission to find a way to enhance people’s lives through a delectable, natural, and therapeutic taste experience. Therapeutic Treats blends the incredible benefits of cannabidiol (CBD) with chocolate and fruit, creating an innovative and delicious choice when it comes to healthy hemp chocolates.

We believe in adhering to the highest standards, so all of our products contain fresh, natural ingredients and we use the safest possible preparation techniques.

Our attention to selecting premium organic ingredients and crafting delicious flavors to ensure customer satisfaction makes us a quality CBD brand.

How did Covid 19 Affect your Sales and how did you have to Change your Business?

COVID19 actually has had both positive and negative affects on our sales.

Our online retail has increased since more people are at home now shopping and having packages delivered as opposed to going to their local shop or grocery center. On the other end our wholesale business has dropped since the pandemic because of all the shut downs and public staying indoors.

In an effort to be aware of the tough economic conditions the pandemic caused we reduced our free shipping amount from $100-$50 purchases to hopefully make CBD treats more accessible.

What Makes your Brand Different and Who is your typical Customer?

What sets us apart from others is our premium full spectrum cbd hemp oil, delicious taste, unique fruit pairing flavors and all organic ingredients.

Our primary demographic is women between the ages of 18-35.

How is your CBD Sourced?

Our CBD is sourced from Endoca. We love their brand and highly recommend anyone looking for oils/tinctures to give them a try.

What testing do you go through to insure quality products?

From each of our suppliers; Our ingredients are tested by a third party for over 200 pesticides, heavy metals, herbicides, bacteria, molds, fungi and mycotoxins. Once we have produced the finished product by combining such ingredients, we send our bars over to CBD lab testing sites to test for cannabinoid counts on our bars.

What challenges do you see in the future?

That’s a tough question because the industry can have unpredictable factors like the law and FDA regulations on hemp products. That is an ongoing concern in our industry and probably the main challenge. Another challenge is scaling up and finding ways to make our production department more streamlined.

How do you help your retailers sell your products?

On their initial order we provide POP displays, brochures, free shipping, and free sample packets to pass to the consumers. We include their store in our website zip code locator and if the store sends a picture of our product in stock at their site we will shout them out on our social media page which has over 19k followers.

What Products are you currently producing and what can we expect in the future?

We are currently producing 13 different organic full spectrum chocolate bars and 3 THC free chocolate bars. We are looking into launching more treats like chocolate chips soon.

Where can we find TheraTreats at?

Currently, we are sold in over 180 plus retailers across the US, 39 states to be specific and are seeking major distribution channels to further grow our company.

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